Syddansk Universitetsbibliotek - LibGuides
Syddansk Universitetsbibliotek - LibGuides
covers communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical to modern approaches (such as psychophysiological measures, implicit association tests, and the analysis of big data). It introduces new and advanced methods and measurement tools that have been developed in other fields but which may be useful to communication scholars. This work features content from authors all over the world. The encyclopedia deals specifically with methods of communication research. It presents all of its information in three comprehensive parts: Foundations of Empirical Research, Methods of Data Collection, and Methods of Data Analysis.
Syddansk Universitetsbibliotek Odense | Esbjerg | Kolding | Slagelse | Sønderborg +45 6550 2100 | sdub@bib.sdu.dk
