Syddansk Universitetsbibliotek - LibGuides

Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Emner:: Marketing og handel
Samfundsvidenskab
Samfundsvidenskab Opslagsværker
Typer:: Opslagsværker

Beskrivelse

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.

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Beskrivelse

Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Wiley Blackwell Encyclopedia of Consumption and Consumer Studies